Eating four portions of microwaved fish a day took its toll. “It’s 80% about nutrition,” agrees his former colleague Mark Sansom, who ended the challenge with 48cm (19in) biceps. “I’ve got a real sweet tooth and I eat ice-cream all the time, so towards the end I was Googling videos of people making cakes and dreaming of what I’d eat.” The hardest part was giving up his favourite sugary foods. “It’s quite a drastic lifestyle change,” says former Men’s Health journalist (and January 2017 cover star) Tom Ward.
#V shred 30 day challenge free download torrent upgrade#
The message is clear: ditch the carbs, start deadlifting and you too can upgrade your dad bod to the crisply defined torso of a Hollywood hunk.īut getting shredded takes serious graft.
You can join the Men’s Health Transform Club or purchase a copy of the Men’s Fitness 12 Week Body Plan. Photograph: Graeme Robertson/The GuardianĪ cottage industry whirred into action. Aziz Sikdar, who became fixated on bulking up after gaining weight at university. ‘I’d binge a lot, completely overeat, then starve myself out of guilt’. Makeover transformations promised the body they longed for – typically within eight to 12 weeks. Across the country, podgy dads and harried office workers dreamed of having the perfect physique. In difficult times for print publishing, Men’s Health and its competitors hit upon a monetisable formula. Pick up a copy of Men’s Health every six months or so and you will see a topless staffer grinning for the camera, next to the words “Get shredded in six weeks!” or “From scrawny to brawny!” Since then, they have become the bread and butter (or steamed spinach and chicken breast) of these publications. The transformation genre of men’s magazine cover stories was born. It became the biggest-selling Men’s Health issue of all time. “From fat to flat!” read the cover line, alongside a picture of a mournful-looking Rookwood, pre-transformation, his belly soft and rounded. His biceps were huge, his six-pack extraordinarily well defined. Just over a year later, a smirking Rookwood appeared on the March 2006 cover of Men’s Health. No one actually looked like that – not least the staff of what was then the UK’s third-biggest-selling men’s magazine. The topless beefcakes who appeared on their covers were unrealistic, he had decided. I n 2004, Men’s Health journalist Dan Rookwood walked into his editor’s office in a funk.
0 kommentar(er)
